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5 Major Differences in Social Media Usage This Year
Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began...
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10 Social Media Tactics Marketers Need to Stop in 2021
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to...
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Super Bowl LV Social Media Trends
Viewers across America tuned into Super Bowl LV Sunday night as their latest source of entertainment. Whether you were watching for the commercials, the halftime show, or the actual football game,...
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Updated Survey: How Social Media Behaviors Evolved Due to COVID-19
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live...
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Is Clubhouse On Its Way Out?
This post was originally published by Forbes on May 5, 2021 It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also...
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3 Social Media Trends That Have Faded
The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a...
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On
It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all...
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Paying Homage to the Social Technographics Ladder
If you’re an OG in the social media marketing business, there’s little chance that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang, Josh Bernoff, and Charlene Li when...
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The Most Popular Social Networks of 2021
The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. One could even say that social media has...
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Is Threads Beginning a Resurgence?
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